Nothing to Launch CMF Phone 2 Pro and New Earbuds Lineup on April 28

London, UK April 8, 2025 Nothing, the tech startup led by Carl Pei, is preparing to make waves again with the announcement of four new products under its budget-friendly sub-brand, CMF by Nothing. The highly anticipated CMF Phone 2 Pro and a new range of CMF earbuds are set to launch globally on April 28, according to an official post on Nothing’s community forum.

CMF Phone 2 Pro: Affordable Meets Ambitious

Following the success of the original CMF Phone 1, which debuted at just $199 and was widely lauded for its performance and design, the CMF Phone 2 Pro aims to elevate expectations in the budget smartphone market. While exact specifications remain under wraps, early leaks suggest an additional rear camera sensor, hinting at a potential improvement in imaging capabilities.

The “Pro” branding, previously reserved for high-tier products, is an intriguing choice for a sub-$300 phone. Industry watchers speculate this could include performance upgrades, a refined design, or enhanced battery life — though Nothing has yet to confirm any specifics.

This launch follows closely on the heels of Nothing’s Phone (3a) series and marks another step in the company’s strategy to deliver premium-looking technology at a fraction of traditional flagship pricing.

New CMF Earbuds: Buds 2, Buds 2a, and Buds 2 Plus

In addition to the new smartphone, Nothing will unveil three new wireless earbuds: the CMF Buds 2, Buds 2a, and Buds 2 Plus. These models will build upon the existing Buds, Buds Pro, and Buds Pro 2 lineup, targeting users who want stylish, reliable audio at budget-friendly prices.

While details are limited, industry insiders believe these earbuds will feature upgrades such as improved ANC (Active Noise Cancellation), longer battery life, and enhanced audio drivers, tailored to different user segments.

CMF by Nothing: Affordable Tech, Distinctive Design

Launched in 2023, the CMF sub-brand was designed to democratize access to good-looking, well-built tech. Its first lineup — including the CMF Watch Pro and Buds Pro — received positive reviews for blending minimalist aesthetics with competitive pricing.

The April 28 launch event is expected to expand CMF’s footprint globally, particularly in value-conscious markets like India, Southeast Asia, and Latin America, while gaining traction among Gen Z consumers in the West.

As the tech community eagerly awaits full details, Nothing continues to challenge traditional pricing models in consumer electronics, reaffirming its mission to make innovation accessible for all.