Festive vibes, glowing lights and plates full of sweets are synonymous with Diwali. But if you’re watching your calories and can’t eat mithais, the trending mithai candles are ideal for you. They are delightful to look at, and a guilt-free indulgence.
“This year, mithai-shaped candles that mimic the shapes of traditional Indian sweets, like motichoor laddoo, kaju katli, rasmalai are among the favourites. We are experiencing a remarkable increase in customer demand for these trendy candles. We expect a tenfold rise in sales compared to last year," says KN Srikanth, Home, Kitchen and Outdoors, Amazon India.
Deep Prabha, a candle artist, who is selling sweets-inspired candles for the first time this year, says, “After long hours of browsing Pinterest and visiting sweet shops, I have made mithai candles. The rasgulla candle is rose-scented and the rasmalai candle too has a flowery note like rose, mogra or orange zest. Detailing like vark (silver foil), kesar strands or nuts made out of wax, make candles resemble traditional sweets. They are stunning to look at and the best part is that they’re calorie-free”
“All mithai-shaped candles look scrumptious. The first reaction of people is ‘Can I eat this?’ So we send the candles with a note - Burn, don’t eat! Motichoor laddu candle is very popular. To fulfill demand for this Diwali, I started making these scented candles right after the last Diwali,” says Vishakha Kamble, a candle artist (@candle_hola).
"Mithai candles are hot sellers this year, kafi craze hai iska. The candles are available in both normal wax and soya wax, and boxes are priced between Rs 90
to Rs 120," says Ravinder Singh, candle and Diwali decor seller at Paan Mandi, Sadar Bazar
Top-selling mithai candles
Laddoo
Kaju katli
Gulab jamun
Imarti
Rasmalai
Pics: Lokesh Kashyap
“This year, mithai-shaped candles that mimic the shapes of traditional Indian sweets, like motichoor laddoo, kaju katli, rasmalai are among the favourites. We are experiencing a remarkable increase in customer demand for these trendy candles. We expect a tenfold rise in sales compared to last year," says KN Srikanth, Home, Kitchen and Outdoors, Amazon India.
Deep Prabha, a candle artist, who is selling sweets-inspired candles for the first time this year, says, “After long hours of browsing Pinterest and visiting sweet shops, I have made mithai candles. The rasgulla candle is rose-scented and the rasmalai candle too has a flowery note like rose, mogra or orange zest. Detailing like vark (silver foil), kesar strands or nuts made out of wax, make candles resemble traditional sweets. They are stunning to look at and the best part is that they’re calorie-free”
“All mithai-shaped candles look scrumptious. The first reaction of people is ‘Can I eat this?’ So we send the candles with a note - Burn, don’t eat! Motichoor laddu candle is very popular. To fulfill demand for this Diwali, I started making these scented candles right after the last Diwali,” says Vishakha Kamble, a candle artist (@candle_hola).
"Mithai candles are hot sellers this year, kafi craze hai iska. The candles are available in both normal wax and soya wax, and boxes are priced between Rs 90
to Rs 120," says Ravinder Singh, candle and Diwali decor seller at Paan Mandi, Sadar Bazar
Top-selling mithai candles
Laddoo
Kaju katli
Gulab jamun
Imarti
Rasmalai
Pics: Lokesh Kashyap
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