Traders body sends 'Pakistan ban' letter to government on Amazon, Flipkart and other online platforms: 'It is a grave matter that risks undermining national unity and ...'

The Confederation of All India Traders (CAIT) has written a letter to the government, requesting a ban on the sale of Pakistani flags and merchandise on e-commerce platforms, reports ANI. The letter, addressed to Union Commerce Minister Piyush Goyal and Consumer Affairs Minister Pralhad Joshi, has the subject line: “Immediate action needed: Sale of Pakistani flags and merchandise on E-commerce platforms amidst Operation Sindoor”. “It has come to light that Pakistani flags, logo-bearing mugs, and T-shirts are being openly sold on major e-commerce platforms such as Amazon and Flipkart,” the letter states.

“At a time when our soldiers are displaying unmatched courage and sacrifice to safeguard our nation, the sale of items representing a hostile nation is not only insensitive but also entirely unacceptable,” it adds.


Members of the Times of India-Tech team checked both e-commerce platforms Amazon and Flipkart. Our search results for Pakistani flag on Amazon included products like Pakistani flag, cups with Pakistani flag, mouse mat, Tshirts, flag scarfs, metal key chains and even cufflinks selling on Amazon. Product search results for the Pakistani flag on Flipkart showed only one result.


The traders’ body, in the letter, urges the government to ban sale of Pakistani flags, logos, and all related merchandise across all e-commerce platforms operating in the country. It also requests an investigation into how such products were listed and permitted for sale and implementation of strict compliance mechanisms to ensure such incidents do not recur

Here’s the letter sent to Union Commerce Minister Piyush Goyal urging ban on sale of Pakistani flags on Amazon, Flipkart
Subject: Immediate action needed: Sale of Pakistani flags and merchandise on E-commerce platforms amidst Operation Sindoor

Dear Shri Piyush Goyal Ji, I write to express my deep concern over a matter that strikes at the very core of our national sentiment and sovereignty. It has come to light that Pakistani flags, logo-bearing mugs, and T-shirts are being openly sold on major e-commerce platforms such as Amazon and Flipkart. This disturbing situation unfolds even as our valiant armed forces are actively engaged in Operation Sindoor — a mission of critical national importance against Pakistan.

At a time when our soldiers are displaying unmatched courage and sacrifice to safeguard our nation, the sale of items representing a hostile nation is not only insensitive but also entirely unacceptable. Such actions by e-commerce platforms reflect a blatant disregard for the dignity of our armed forces, the sovereignty of India, and the emotions of every patriotic Indian citizen.

This is not merely an oversight. It is a grave matter that risks undermining national unity and poses a potential threat to our internal harmony and security.

In light of the above, I urge your immediate attention and request the following actions:

1. An immediate ban on the sale of Pakistani flags, logos, and all related merchandise across all e-commerce platforms operating in India.
2. A thorough investigation into how such products were listed and permitted for sale.
3. Implementation of strict compliance mechanisms to ensure such incidents do not recur, including penal action or suspension of platforms failing to adhere to national sensitivities.
4. Issuance of clear directives to all e-commerce platforms to prohibit the sale of any products that may compromise national security or insult public sentiment.
The attached evidence highlights the seriousness and insensitivity of this issue. This is a matter of national honor, not commercial freedom.
I trust that you will act with the urgency and firmness this matter demands and take decisive steps to safeguard the pride of our armed forces and the dignity of our nation.

With highest regards,
Yours truly
B. C. Bhartia
National President