Meghan Markle's bizarre two-word description of her former brand name revealed

has opened up about the former brand name of As Ever in a In the third episode of her podcast series Confessions of A Female Founder, The Duchess of Sussex, 43, opened up about how her lifestyle business was previously set to be named American Riviera Orchard. However, after , Meghan eventually changed the name to As Ever - with the business having launched its first products earlier this month.

In the latest podcast episode, Meghan talks more about the former brand name with businesswoman and friend Kadi Less, describing the original name as a "word salad" - a bizarre two-word description. She said: "I had secured As Ever as a name in 2022, and then, as everything started to evolve last year, and bringing in a partner the size that it was, it was just so interesting. You remember, I said 'I like American Riviera as an umbrella', and then be able to have verticals beneath it."

Prince Harry's wife continued: "And maybe have the Orchard really small. But when that's not feasible ... suddenly it became this word salad. I didn't love that so much.

"I was like 'OK, let's go back to the thing that I've always loved. Let's use the name that I protected for a reason that had sort of been under wraps'.

"And then we were able to focus in the quiet and put our heads down and build on something that no-one was sniffing around to even see about.

"It was really just helpful to have that quiet period."

The duchess' lifestyle brand officially launched its first products earlier this month, with all

Meghan's fans seemed delighted to get their hands on the products, with As Ever gift boxes

This tennis pro Serena Williams and American actress Mindy Kaling.