Taylor Swift addresses 'actual amnesia' fans got from Eras Tour

Taylor Swift has opened up about the "actual amnesia" fans experienced after attending her mega stadium shows during the Eras Tour. The singer addressed the phenemonenon with her husband to be Travis Kelce ahead of the release of her 12th album The Life of a Showgirl.

Ahead of her latest reinvention, Taylor reflected on her multi-year record-breaking Eras Tour.

After hearing some fans claim they 'couldn't remember a thing' following her show, the Fate of Ophelia singer seemed happy that she was able to generate such a "genuine" response.

"I think we did it. Nailed it. That's genuine. I wasn't even shooting for that goal when they're like, 'I saw so many things and I experienced a state of euphoria that I now don't remember what happened to me.' I was like, oh my god," Taylor said.

She added that she made the tour so high intensity for younger fans. "I wanted to show fans and especially younger fans, visuals and performance art that was important to me as a kid and inspired me to want to do this [be a singer]."

Taylor said: "So wanted elements of musical theatre, Broadway, ballet, things you would see in an opera." To which her fiance Travis responded: "Who thinks like this?"

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His brother Jason Kelce added: "I just watched the whole tour. I thought it was amazing but I didn't know all of this." Taylor explained she wanted it to feel like you were "scrolling through an algorithm".

"I wanted it to be references I thought were high concept and high value, and do it all in one concert. But I wanted to do it at the highest intensity, rapid fire.

"You're seeing something new every 15 to 30 seconds, and so it feels like you're scrolling in an algorithm. And so when I heard reports of people saying they got actual amnesia after the concerts, I was like, 'Oh, I think we did it.'"

Some Swifties who attended the Eras Tour reported that they were experiencing "post-concert amnesia", where they struggled to remember specific details about the show. It is likely tied to sensory overload and intense emotional feelings experienced in quick succession.

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