Amanda Holden doesn't exactly shy away from a risky look, but we do think her latest 'tenniscore' ensemble might take the biscuit for her most revealing outfit yet. Posing for new social media snaps in head-to-toe tennis gear – and timed perfectly for Wimbledon week – the 54 year old gets cheeky by exposing her bum for the camera in a pose seemingly inspired by the 1970s Athena 'Tennis Girl' poster.
However, what we wanted to know was just how she manages to keep her enviable derriere so...pert. We didn't have to look far for the answer, since Amanda's bum-flashing post was to promote her go-to anti-ageing supplement, Revive Collagen's Enhanced Plus - Hydrolysed Marine Collagen Drink.
Though the supplement promises big 'lifting' claims, we don't think they necessarily had Amanda's bum in mind when they were writing up its effects. But, considering the collagen-infused gel, which needs to be consumed daily for best results, works to boost general skin elasticity, it's fair to assume Amanda is seeing full-body effects from taking it.
You can pick up a 14-day subscription to the Marine Collagen Drink for £35.69 or invest in a monthly subscription, which works out at £2.31 per day – less than the cost of your morning latte. So, if you've been looking for a kick to start your collagen journey, let Amanda's bum serve as your inspiration.
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If you're sceptical about whether or not ingestible collagen can have any long-term positive effects on your skin, there's now plenty of research to suggest that it does. Though, it shouldn't be lauded as a 'miracle' solution to wrinkles.
Clinical facialist Kate Kerr explains: “Collagen works from the inside out, supporting skin hydration, elasticity and texture, while providing the building blocks your skin needs to regenerate effectively. What makes collagen such a powerful companion skincare and clinic treatment is its ability to ‘switch on’ fibroblasts—the skin’s own collagen, elastin, and hyaluronic acid factories. When your skin is well-supported internally, it’s primed to respond more efficiently to treatments, often leading to stronger results and faster recovery.
"I often describe collagen as a behind-the-scenes booster: not a replacement for skincare or professional treatments, but a potent enhancer that elevates everything else you’re doing. Clients frequently notice additional benefits too, like stronger nails and glossier hair, which makes it a brilliant all-rounder.”
It's thought the best kind of collagen to take is hydrolysed collagen peptides (bovine or marine). These are broken down into small units that your body can absorb more easily. It's true that not all collagen supplements are created equal, and some won't give you any visible effects. Avoid supplements with vague ingredient lists like “collagen complex” or “beauty matrix”, and those with only trace amounts (500 mg or less), as this is too low to have an effect.
If you're looking for an alternative to Amanda's go-to Revive Collagen drink, we also love Vital Proteins Collagen Peptides Powder, now £22.49 for a tub, which can easily be added to drinks and smoothies.
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