The Afghanistan Cricket Board (ACB) has signed a long-term commercial partnership with ITW Consulting DMCC for the organisation and management of the Afghanistan Premier League ( APL T20) over the next ten years.
ITW MEA, a company based in the UAE and Africa with experience in media, branding, consulting, entertainment, and digital marketing, will work with the ACB to help run the T20 league.
ITW has previously worked with organisations such as the International Cricket Council (ICC), the Asian Cricket Council (ACC), and several full-member cricket boards.
As part of the agreement, a joint governing council comprising representatives from both the ACB and ITW will be formed. This body will oversee key operational matters, including the selection of host venues and other aspects related to the league's execution.
Speaking at the signing ceremony, ACB Chairman Mirwais Ashraf said: “The relaunch of the Afghanistan Premier League is a momentous achievement for Afghan cricket and its passionate fans who have long awaited this occasion. We are delighted to have partnered with a reputed organisation like ITW for the successful delivery of the APL’s second edition. This marks a significant step forward, and the official dates and venues will be announced soon.”
ACB Chief Executive Officer Naseeb Khan added: “Reviving the Afghanistan Premier League has been among our top priorities. We conducted extensive discussions with several potential partners and ultimately secured an agreement with ITW, a highly credible entity. Our focus is not just on hosting a tournament but on elevating the league’s quality, competitiveness, and prestige. This platform will provide vital opportunities for our players and immense value to Afghan cricket overall.”
Vivek Chandra, Director and Head of Business for MENA at ITW, said: “We are honoured to join hands with the Afghanistan Cricket Board as their investor and commercial partner for the Afghanistan Premier League. Afghanistan’s meteoric rise in world cricket has been inspiring, and this partnership reflects our commitment to contributing to the growth and success of Afghan cricket. We believe this league will serve as a crucial platform for nurturing talent and raising the standards of cricket in Afghanistan.”
The first edition of the Afghanistan Premier League was held in October 2018 in the United Arab Emirates. The upcoming edition is expected to support the continued growth of cricket in Afghanistan and enhance its profile on the global stage.
ITW MEA, a company based in the UAE and Africa with experience in media, branding, consulting, entertainment, and digital marketing, will work with the ACB to help run the T20 league.
ITW has previously worked with organisations such as the International Cricket Council (ICC), the Asian Cricket Council (ACC), and several full-member cricket boards.
As part of the agreement, a joint governing council comprising representatives from both the ACB and ITW will be formed. This body will oversee key operational matters, including the selection of host venues and other aspects related to the league's execution.
Speaking at the signing ceremony, ACB Chairman Mirwais Ashraf said: “The relaunch of the Afghanistan Premier League is a momentous achievement for Afghan cricket and its passionate fans who have long awaited this occasion. We are delighted to have partnered with a reputed organisation like ITW for the successful delivery of the APL’s second edition. This marks a significant step forward, and the official dates and venues will be announced soon.”
ACB Chief Executive Officer Naseeb Khan added: “Reviving the Afghanistan Premier League has been among our top priorities. We conducted extensive discussions with several potential partners and ultimately secured an agreement with ITW, a highly credible entity. Our focus is not just on hosting a tournament but on elevating the league’s quality, competitiveness, and prestige. This platform will provide vital opportunities for our players and immense value to Afghan cricket overall.”
Vivek Chandra, Director and Head of Business for MENA at ITW, said: “We are honoured to join hands with the Afghanistan Cricket Board as their investor and commercial partner for the Afghanistan Premier League. Afghanistan’s meteoric rise in world cricket has been inspiring, and this partnership reflects our commitment to contributing to the growth and success of Afghan cricket. We believe this league will serve as a crucial platform for nurturing talent and raising the standards of cricket in Afghanistan.”
The first edition of the Afghanistan Premier League was held in October 2018 in the United Arab Emirates. The upcoming edition is expected to support the continued growth of cricket in Afghanistan and enhance its profile on the global stage.
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