Social media platforms give content creators the freedom to share information with people through their channels. However, content creators are often found to be sharing misleading information. This spreads misinformation, leading to confusion and superstition. China has taken strict measures to curb this.
The Chinese government has implemented a new law that requires creators who wish to create content on regulated topics such as health, education, law, or finance to demonstrate their qualifications, i.e., a degree or license. This new rule came into effect on October 25th. Its purpose is to prevent the spread of misinformation and protect the public from false or misleading advice.
Stricter regulations for platforms
According to reports, platforms like Douyin, Weibo, and Bilibili will now be responsible for ensuring that the creators posting content are authentically authenticated. They will also be required to ensure that the content cites the correct sources.
Creators will now be required to clearly state when they have used information from a study or AI-generated content in their videos. Furthermore, the Cyber Administration of China (CAC) has also banned hidden advertisements for health products, supplements, and healthy foods.
A Step Towards Control or Credibility?
While the government claims this move is aimed at improving transparency and accuracy, critics see it as a new form of online censorship. They say it could stifle independent voices and limit open debate on social media. This rule comes at a time when influencers are rapidly replacing traditional experts. From health advice to financial guidance, many creators have become "experts" to their followers without any formal qualifications.
Disclaimer: This content has been sourced and edited from Amar Ujala. While we have made modifications for clarity and presentation, the original content belongs to its respective authors and website. We do not claim ownership of the content.
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