People are only just realising clever truth about famous feature in Apple logo

Apple boasts one of the most iconic logos in the , admired for its simplicity and the many theories surrounding its meaning - particularly when it comes to the bite.

Richard Lau, president of , an industry leader in logo design and marketing strategy, has stressed the importance of a recognisable company emblem, especially when it comes to drawing in customers and fans.

He said: “Businesses cannot overlook the value a great logo holds; they are the connection between a company and potential customers, and what customers will remember most.”

Multinational company is famed for designing, manufacturing and selling consumer electronics, software, and services across the globe, and has amassed an army of dedicated consumers carrying its products on a daily basis.

The coveted status of Apple products ensures relentless advertising; millions of people own an , or sit in coffee shops tapping away on their Macbooks, and these products are always stamped with that famous bitten apple logo.

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Experts at have theorised the bite taken out of the apple may not just be a nod to the company's name, but it could also be a reference to the biblical story of Adam and Eve. The bite symbolises the temptation of knowledge and discovery. Other Apple fans believe the iconic emblem is a reference to the falling fruit which led polymath Sir Isaac Newton to the concept of gravity and the laws of motion.

Mr Lau added: “There’s an urban legend that the bite also represents a ‘byte’, as in digital information, but this has been dispelled by the logo’s designer. However, the fact this logo has been so heavily discussed is the sign of a great logo. It’s simple in design yet complex in meaning, reflecting the innovative and daring nature of Apple's products.”

The designer in question is Rob Janoff, who came up with the enthralling logo in early 1977. In an , he offered insight into his work while reflecting on the many theories surrounding it.

He did dismiss Sir Isaac and the Bible as potential sources of inspiration, dubbing such ideas as “a wonderful urban legend”. Janoff said there wasn’t a specific brief from Steve Jobs regarding the logo except for one distinct direction: “Don’t make it cute.”

Initially, the logo was designed to include coloured stripes. This choice was as a result of influence: to the hippie culture of the time. But Janoff explained "the real solid reason for the stripes was the Apple II was the first home or personal computer that could reproduce images on the monitor in colour, so it represents colour bars on the screen".

The colours also aimed to ensure the logo was readily accessible to all ages, particularly young people as Steve Jobs was keen to get the computers into schools.

Of the many interesting theories surrounding the reason for the bite out of the apple, Janoff confirmed none were true: “When I explain the real reason why I did the bite it’s kind of a let down. But I’ll tell you. I designed it with a bite for scale, so people get that it was an apple not a cherry.”

He said there was something “kind of iconic about taking a bite out of an apple” as it’s such a universal experience. He added: “It was after I designed it that my creative director told me: ‘Well you know, there is a computer term called byte’. And I was like: ‘You’re kidding!’ So, it was like perfect, but it was coincidental that it was also a computer term. At the time I had to be told everything about basic computer terms.”

On X, formerly known as , the logo has received praise. One person penned: “One of the most recognisable logos around the world", while another simply said: “So cool."

A third admirer commented: “It’s incredible to think that the Apple logo has been largely unchanged for nearly 50 years!”

While investing whizz Jon Erlichman was keen to tell his followers why the bite exists: “The Apple logo was created in 1977. The apple bite was done for scale so people wouldn’t think it’s a cherry.”